Sue & Franz Schöning CEO, Coach Automator Susan Schöning heads up Coach Automator, a specialized marketing automation platform for coaches, wellness, practitioners, therapists, and solopreneurs. Sue’s career began with a foundation in healthcare as a trained nurse, later enriched by studies in journalism, marketing, and public relations — a combination that set the stage for her future as a thought leader in both wellness and marketing. She established South Africa’s first medical public relations company, transforming how healthcare brands engaged with their audiences. Her pioneering approach earned her the prestigious national Direct Marketing Gold Award in the Medical Direct Marketing category, establishing her as a strategic force in the field. Building on this success, Sue went on to study Psychology, at the same time certifying as a NLP Master Practitioner and honing her skills in Cognitive Behavioral Therapy (CBT). She then dedicated 25 years in private practice, devoting over 30,000 hours to coaching and counseling. By integrating her extensive knowledge of CBT, NLP, and coaching, Sue has guided individuals and groups toward self-mastery through deeply personalized, transformative programs. Her experience has given her a profound understanding of the challenges coaches face, from marketing their services to building a thriving practice. Today, as CEO of Coach Automator, Sue combines her vast industry insight and award-winning marketing expertise to support coaches, wellness practitioners, and healing professionals in building impactful businesses. Coach Automator is a comprehensive marketing and business automation platform, offering tailored marketing, operational, and administrative support. Under Sue’s leadership, Coach Automator has become an indispensable partner for practitioners dedicated to transformation, equipping them with the tools to amplify their reach, streamline operations, and enhance clients' lives. For more information: susan@coachautomator.com Franz Schöning IT Director: Coach Automator Franz Schöning is an Entrepreneur, Technology Strategist, Enterprise Architect and AI Expert, dedicated to driving innovation and transformative digital solutions across finance, telecom, digital marketing, and pay-media sectors. His extensive experience spans multinational corporations and high-growth startups, where his skill in business development has made him a sought-after figure in the internet and technology fields. His work has taken him around the globe, having lived and worked in South Africa, California, The Netherlands, and now Germany. Franz’s journey in technology is marked by significant achievements in product development and business creation. In the mid-1990s, he was part of the South African team that developed the world’s first wireless credit card terminals, a breakthrough in financial technology. His expertise then led him to California, where he advanced strategic partnerships in the emerging internet video streaming industry. In the 2000s, he negotiated a groundbreaking license for sub-gigahertz wireless bandwidth, paving the way for a new WIMAX internet service solution across Africa. More recently, as Chief Architect at a leading European consumer credit bank, Franz directed technology strategy and product development, managing thousands of clients and hundreds of billions in assets, and ensuring operational excellence across the bank’s digital platforms. Today, as co-founder of Symbiant AI, he is advancing AI-infused business process automation to empower SMEs in streamlining operations and achieving growth. Franz is also a driving force behind Coach Automator, a platform created to support coaches, therapists, wellness practitioners and solopreneurs with comprehensive business, marketing, and administrative tools, positioning them for sustainable success. For more information: franz@coachautomator.com